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Glossier Launches Spinoff Brand, Glossier Play

The new brand is flashier and more pigmented than Glossier's signature no-makeup look.

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By: Marie Redding

Senior Editor, Rodman Media


Glossier has launched a spinoff brand, Glossier Play.

The line officially made its debut today, but Glossier has been teasing the new brand on its new Glossier Play Instagram account — see the visual below.

Glossier is known for its minimalist, no-makeup look — but Play’s products seem to be more colorful, flashy, and highly pigmented.

The product lineup includes Colorslide, a gel eyeliner pencil in 14 shades, and Vinylic Lip, a high-shine lacquer in six shades in a click-pen.

Niteshine, a pearlescent highlighter available in four shades, resembles a nail polish bottle. Glitter Gelée, called a “one-step glitter gel,” comes with The Detailer – a brush applicator specially designed to help apply the sparkly product. 

The products are priced between $14 and $20. All of the formulas are cruelty-free, vegan and hypoallergenic.


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Glossier Play (@glossierplay) on Feb 23, 2019 at 12:57pm PST

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